Effective: December 27, 2010

Band Pro One World Exhibition Draws Industry Professionals

Once again, Band Pro Film and Digital’s One World digital cinema symposium and equipment exhibition drew industry professionals from around the world to Burbank, CA. The three day event, which concluded December 16, featured seminars and future outlooks from major equipment manufacturers and an Open House with dozens of exhibitors and 600 attendees.

“I have not seen a real takeover of the market by digital like we’ve had this year,” stated Amnon Band, President of Band Pro, in his state of the industry briefing to the press. He cited purchases of digital cameras by film industry rental houses to replace film cameras that are increasingly sitting idle. Band also made a prediction about 3D. “I’m going to say about 3D what I said about high definition 10 years ago: I feel that 3D will explode when it reaches our home in a simple, seamless way, possibly without glasses. It has to be in the home. Homes are what drive our industry.”

At the One World press conference, the new Leica digital cinematography lenses were passed about the room. Designed for 4K imaging and beyond, the lenses will begin delivering in the first quarter of 2011.

Industry professionals spent a day at the Sony Pictures lot in Culver City for an up-close look at Sony’s PMW-F3, the company’s first professional handheld digital production camera with a Super 35mm imager, and other new Sony products including OLED monitors and solid-state recording. Sony also announced a new line of digital cinema lenses to accompany the new camera.

A second day of seminars was hosted at Dolby Laboratories in Burbank, which included a presentation on Dolby’s own theater 3D presentation system. Additionally, Silicon Imaging and 1 Beyond presented their solutions for a complete stereoscopic capture system, Dolby showcased its PRM-4200 Professional Reference Monitor, and attendees saw SI-3D cameras production-ready in an Element Technica Neutron rig.

Band Pro’s annual One World Open House saw hundreds of professionals ranging from feature film DPs to wedding photographers getting hands-on with the latest in digital cameras, lenses and accessories.

About Band Pro Film & Digital, Inc.
Band Pro Film & Digital, Inc. specializes in products and solutions for professional filmmakers and videographers. From their offices in Burbank, CA; New York City, NY; Munich, Germany; and Tel Aviv, Israel, Band Pro offers the highest level of knowledge and expertise along with the finest equipment and accessories available. The company’s research and development protocol allows product lines to expand toward the newest technologies so clients can focus on the art and craft of cinematography. With close relationships in Hollywood and worldwide, and long-standing partnerships with camera and lens makers, Band Pro has remained at the forefront of the newest developments in digital cinema.